White Stuff

At White Stuff we believe in being different, making a difference and making the world a little happier. We put ‘happyness in every stitch’ of what we do. We support local charities through the White Stuff Foundation.

We love colour and print
All our unique prints are designed by White Stuff. We love colour, nothing shouty or brash (we don’t want to dress like our kids), and we don’t do black. It doesn’t make us happy.

It’s all in the detail
We’re obsessed with detail. Prints inspired by a notebook in Tokyo, sausage dogs embroidered onto trouser pockets, hearts etched into buttons on sleeves.

Our shops
Our irreverent sense of humour can be found in everything we do, and it can be seen in each of our unique White Stuff boutiques. They are more than just shops, they are places where people can meet and socialise.